Project: Palette is not roulette

Format: YouTube-show

Agency: twiga'digital + lovivideo (creative)

Client: Henkel

For Palette, we created and shot a YouTube Show starring the leading Ukrainian influencer Anna Trincher.

During 20 minutes of each episode, Anna, and her celebrity guests, dyed hair and performed various funny tasks. The objective was to weave the brand seamlessly into the youth show.

As a result, five episodes gained hundreds of thousands of views and increased brand awareness among youngsters.